Augmented Reality Art Experience
Augmented Experience | 09 2020
Aura! Aura! is a mobile AR art experience. It provides people with a new way of experiencing and interacting with digital artworks from anywhere and anytime. You can use the app to:
Place or scan images to view artworks in the real world
Touch and draw Fulu (organic magic symbols)
Photograph augmented reality artworks and your own creation
We developed this app during the 2020 COVID-19 quarantine. We hope that it can engage people with art in daily life. Through using AR, we'd like to encourage people to see the reality more creatively.
AR experience design
App store release
AR Experience & App design
Interaction & App Development
Original 3D artworks
Apr - Sept 2020
Aura! Aura! is designed and developed by EyeDream Interactive (an art & tech studio by Jing Yan and Mengyu Chen). We built this app in collaboration with visual artist Miao Jing on the Project "Zhen Qu Palace"(真趣园) in 2020. We selected the key characters and objects from the film of the same title and remixed them into dynamic AR sceneries, which include Spirited Wizard, Allegorical Mural, Dan Furnace, etc. We hope that people can enjoy this fantasy trip in the real world and have a closer relationship with these artworks through AR.
The main experience is separated into 3 parts:
A Spirited Wizard is walking towards you in the mist. Place her in your surroundings and start the journey.
An Allegorical Mural is broken apart and reconstructed into a galaxy-like dynamic field. We explore creating spatial AR experience in this scene. You can move your device to experience from different perspectives and depths of the scene.
An dynamic drawing experience with abstract symbols. You can touch and draw trajectories on the screen which will then form an animated Fulu group floating and tangling in the space.
Place and view augmented reality artworks in the real world
Draw Fulu in the space
Use the scan mode to explore exhibitions in a more interactive way
Take photos of what you see
"It adds more fun like finding easter eggs in the exhibition."
Aura! Aura! can be also integrated with museum exhibitions to engage audiences and enhance the experience of physical artworks. As a pilot test, the app is presented in the exhibition "Zhen Qu Yuan" in Chengdu in Oct 2020. Audiences can download the app in front of the exhibition and explore interactive experiences by scanning the paintings on the wall. The AR experience is widely downloaded and well received by audiences.