PaperTown AR

Mobile Platform for Reality-Based Fantasy

Product/UX Design | 03 2020 

By nature, humans are curious and creative. We love observing new things and exploring creative ideas among the mundane daily routine. But after a long day of work, there is not much energy left for us to imagine or create. Most of the time, we are lost in the infinite scrolling of information and failed to participate ourselves. 

Upgraded from PaperTown1.0 (a location-based story sharing mobile app), PaperTown AR presents an easy-to-use collective AR creation platform that encourages everyone, using their imagination, to create an immersive alternative reality. Through the observation and creation of fantasy, it also hopes to re-engage people with our physical world. 


Mobile application

Design prototype


Sketch & Invision app

Unity & Xcode

Adobe After Effects


∎ Graffiti & Street art


When there are no technology assists people to create in the public space. People express their creative ideas through graffiti and street art. Berlin wall, constructed in 1961, became one of the largest canvas for artists all over the world to come and create. Bansky, an anonymous England-based street artist, active since the 1990s, is famous for his "satirical street art and subversive epigrams combine dark humor with graffiti." "Faces, Places", a 2017 documentary film made jointly by Agnès Varda and JR document their "meeting communities of people and creating large portraits of them to plaster on the surroundings".  Despite this, graffiti and street arts are still limited by space and time. Most visuals are 2D still images, and the creation is highly regulated and easily getting destroyed. 


Solo Project

Product & UX & UI design /

AR prototyping

- My shelter-at-home project

Left. Berlin wall graffiti art © Ken Ritley | Middle. Bansky's graffiti art © Getty images | Right. Faces, Places film still

∎ SCP Foundation


People also tell stories and explore ideas of a fantasy/science fiction universe through collaborative writing. SCP Foundation, a web-based collaborative-fiction project first created in 2008, now has 13 different sites written in the local language, and over 6000 formal articles on each site to tell stories about fantasy objects, lifeforms, events, locations, phenomena, etc that are imagined by the community members. While these articles are high standard and well polished, it's even more interesting to imagine these things are located in the real world and can be viewed directly through a virtual layer.

SCP Foundation Wiki Website 

Product & Design Goal

PaperTown AR aims to encourage people to observe, think, feel, and most importantly to express and create in the real-world environment. It tries to exceed the current limitation of graffiti and street art, and add a visual and physical layer to web-based fictional projects. It provides a new tool/platform for people to create with augmented reality experience. 

Design Goals:

1. Provide an easy user experience of AR creation and collective creation. 
2. Present an immersive experience of observing fantasy creation in both real-world spaces and on the mobile screen. 

Design Process

∎ User experience journey

The user experience journey consists of three parts: create, explore, and collectively create (or "exquisite corpse", a surrealist chain game). 

Left. Persona | Right 2-4. User experience storyboard

∎ Wireframe

Based on the user experience journey, I design the wireframe. 

Main navigation - Structure of the application

Create flow - User flow of creating and add upon an AR experience

PaperTown AR Wireframe Design

∎ AR Prototyping

Prototyped the AR experience in Unity.

Clickable Prototype

- Try it on a computer - 

Version 2 Iteration

PaperTown AR Wireframe Design

Related Projects

AR Navigation